We close the gap between AI tools and AI capability

Your team has the tools. What they’re missing is the capability - the imagination to see what’s possible, the fluency to direct it, and the judgment to know when it’s wrong. That’s what we build.

We deconstructed what the best AI teams do differently. Then we built a framework to teach it.

We started because we watched smart people struggle with AI. Not because they lacked intelligence. Because training programmes treated them like they did. Real change happens when people understand not just what to do, but why it matters and how it fits into their daily work. That's what we built.

But we realised something else along the way. Everyone was teaching AI. No one had defined what "good" actually looks like.

Illustration for research into how AI-native teams work in practice.

There was no benchmark. No framework for knowing where your skills land and where you need to grow.

Companies were running AI training without knowing what capabilities they were trying to build - or how to measure whether anyone got better.

So before teaching, before trying to help teams build capability, we deconstructed what capability actually means. In April 2025, we went to San Francisco. We studied how the most AI-native companies and professionals - at Anthropic, Meta, Airbnb & more - were actually working with AI. Not the hype. The daily reality.

What we found was clear: what separates the top teams isn't the tools. It's how they think.

The imagination to see where AI fits. The fluency to direct it well. The judgment to know when the output is wrong. Those skills didn't come from a hackathon. They were built systematically, measured rigorously, and practised daily.

That research became AIQ - our framework for defining, measuring, and building AI capability. It's what sits inside every programme we run.

People

An AI-native team building AI-native teams

Seven people building the future of AI learning.

Max Haining
Founder
Makes sure your AI transformation strategy actually makes sense. Leads every client conversation, shapes every programme.
Stefy Bolanos
AI Learning Experience
Designs learning your team will actually want to complete. Built the AIQ framework that measures what matters.
Ciara Wearen
AI Product Lead
Builds frictionless products so participants love the experience and you get the data to prove it's working.
Jared Perry
GTM Lead
Gets 100 School in front of the right teams at the right time. Brings deep B2B education and enterprise sales experience.
Malek Jelassi
Marketing & Community
Builds the brand and the community around it. Turns what we learn from 60,000+ professionals into education that resonates.
David Fu
Strategic Partnerships
Opens doors and builds relationships with the organisations where AI transformation can have the biggest impact.
Liza Kitange
Operations
Keeps everything running so everyone else can focus. Coordinates delivery across every active programme.