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Hello there 👋!!
In today's lesson, you will use an AI assistant to create a marketing strategy for a product or service of your choice. Today is a good opportunity to improve your use of the PREP framework and utilize AI as a copilot. Your AI assistant will ask you questions to assist you in receiving better responses.
Let's go 🧪
Today’s Task 📝
🧱 Project: Create a Marketing Strategy
⏲️ Estimated time: 20 minutes
🛠️ Tools: ChatGPT (or your preferred AI assistant)
Context 📄
Today you’ll be building an AI-powered marketing strategy.
The techniques you'll use will help you to quickly create personalised, data-driven marketing strategies for your business.
Devising a marketing strategy can be a time-intensive and thorough process, often requiring input from multiple sources and encompassing several business and marketing disciplines.
Using AI to aid your strategy creation can help to ensure your marketing strategy is well-informed, giving you peace of mind that your marketing decisions are well-rounded.
If you've never created a marketing strategy before, using AI can also be a useful way to start learning about all the individual components that can go into developing a marketing strategy.
🔥 In this lesson you’ll learn:
- How to construct marketing prompts using the PREP framework
- How to build an AI-Powered marketing strategy
- How to modify the prompt depending on the specific marketing strategy you need
Let's Prep 🥗
In this lesson, we will be using the PREP framework again. A great refresher!
Remember that it’s a four-step process designed to help you create effective prompts for AI assistants, enabling them to generate specific outputs based on your needs.
PREP stands for:
- Prompt: Setting the context for your interaction with an AI model.
- Role: Defining the model’s role in the scenario.
- Explicit Instruction: Clearly stating what you want the model to do.
- Parameters: Defining the scope and constraints of the task.
Here's an example of how you might use the PREP framework for a specific marketing strategy scenario:
🍏 Health and Wellness Product Launch
- Prompt: Our company is about to launch a new line of health and wellness products for middle-aged men, including nutritional supplements and fitness accessories.
- Role: You are a marketing consultant specialising in health and wellness products, known for innovative and successful product launch strategies.
- Explicit Instruction: Craft a detailed marketing plan for the launch of our new health and wellness product line. The plan should cover key areas such as market analysis, target audience identification, unique selling points, branding and messaging strategies, marketing channels (both digital and traditional), and a preliminary budget allocation. Ask me up to ten questions first that will help to inform this strategy.
- Parameters: The plan should be comprehensive, offering strategic insight into each aspect of the launch, but aim to condense it into a concise and actionable format, not exceeding 5 pages. Include considerations for online community engagement and potential partnerships with health influencers or fitness experts.
Alternate example for an upcoming Christmas season
🎄 Seasonal Campaign
- Prompt: We're preparing for the upcoming holiday season which is three months away, and we must create a marketing strategy to promote our new product line of pre-workout products for women.
- Role: You're a creative marketing strategist experienced in devising effective seasonal campaigns.
- Explicit Instruction: Develop a comprehensive holiday marketing strategy. The strategy should include sections like: overview, target audience, campaign theme and messaging, marketing channels, and budget. Ask me up to five questions first that will help to inform this strategy.
- Parameters: Aim for a complete strategy, but keep it as concise as possible, no more than 5 pages.
As you can see, the PREP framework allows you to create specific, tailored prompts that can help AI models generate a wide array of marketing strategies for you. This can be very high-level or incredibly specific. In this lesson, you can use an upcoming product, service, event, or idea you need to market or share. AI will help identify the best ways to do just that.
Time to Cook 👩🍳
- Create your marketing strategy.
Start by crafting prompts using the PREP framework and your specific example.
- Modify and refine your strategy.
Provide feedback on the strategy your assistant creates. Ask questions, tell the AI what ideas will not work, ask for more details or additional options as needed.
- Make it actionable.
Don’t stop with a strategy document.
📆 Ask your AI assistant to suggest timelines for the work
🤝 Share how many people are on your team and their roles or skills, and ask the AI assistant to suggest how to best delegate tasks.
📈 Gather suggestions on how to best measure success in the context of the strategy.
Great job 🔥
That’s a wrap, we hope you found this lesson helpful!
- If you have any questions, feel free to reach out.
- Want to learn NoCode? Join #100DaysOfNoCode for free.
- Want to learn AI skills? Join #100DaysOfAI for free.
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