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Hello there!! 👋
In today’s lesson you’ll learn how to improve the deliverability of your transactional emails and gain greater email intelligence.
Let’s deliver 📬
Today’s Task📝
🧱 Project: Improve Transactional Email Deliverability & Tracking
⏲️ Estimated time: 30 minutes
🛠️ Tools: Maileroo
Context📄
What are transactional emails?
Transactional emails are emails that are critical to transactional communications such as account verifications, account notifications, password resets, receipts, invoices and other critical messages.
This is as opposed to other emails, such as personal emails or marketing emails, for example an email about a promotional offer or launch of a new product.
Here’s a more detailed list of what can be considered to be transactional emails.
What’s SMTP?
SMTP stands for Simple Mail Transfer Protocol. It's like the postal service for emails. When you send an email, SMTP is the system that takes your message, figures out where it needs to go, and delivers it to the recipient's inbox.
The major benefits of SMTP include:
- Reliable Delivery: SMTP is a well-established protocol designed to ensure reliable email delivery across different email servers and providers.
- Flexibility: SMTP allows you to send emails from various devices and applications, not just webmail clients like Gmail.
- Control: With SMTP, you have more control over your email setup, including using your own domain name for email addresses and managing settings for deliverability.
Why use a dedicated email delivery service over a regular email service provider?
You might be wondering why the configuration of an email delivery service is even necessary when there are free email services we use everyday like Gmail or iCloud.
Here are some of the reasons you might choose an email delivery provider like Maileroo instead of a regular email platform:
- Transactional Emails: Services like Maileroo are specifically designed for transactional emails (like order confirmations, password resets), which often require high deliverability rates and specific formatting. Off-the-shelf email services are not designed for this type of use.
- Scalability: Transactional delivery platforms can handle large volumes of emails more efficiently than regular email systems, which are usually better suited for individual or small business use.
- Analytics: Some dedicated transactional email delivery platforms offer detailed analytics on email performance, helping you track open rates, click-through rates, and other metrics to ensure you’re emails are being delivered and resulting in a good customer experience.
- Dedicated IP: Transactional email providers can provide you with a dedicated IP address, which can improve your sender reputation and deliverability, especially if you send a high volume of emails. Important emails need to get delivered, and these services ensure high rates of deliverability.
Further resources:
- [Video] Transactional Email Essentials
- [Video] What is SMTP?
Let's Prep 🥗
What's Maileroo?
Maileroo is specifically designed for sending transactional emails; in fact, using the platform for marketing emails is not permitted. Maileroo is tailored to support the reliable delivery of essential transactional communications, such as account notifications, password resets, receipts, and other critical messages.
In addition to being able to use Maileroo to securely deliver transactional emails, Maileroo has email tracking functionality, meaning you can keep track of important email metrics such as:
- Delivery rate
- Opens
- Clicks
- Bounces
Keeping track of these metrics allows you to ensure you’re delivering customers what they need and maintaining a positive sender reputation.
On Maileroo’s free plan you can send up to 5000 transactional emails per month.
This Lesson
If you don’t have a need to configure transactional emails right now, that’s okay. Just read through this lesson, review the further resources above and scan the step-by-step guide. Just knowing that this type of service exists could be useful in your future no-code adventures.
If you do have a desire to configure transactional emails for your business, follow the step-by-step guide but please note that DNS configuration will vary depending on your domain service provider. Most domain service providers have their own resources for helping you to add/edit DNS data, and you can also find plenty of helpful resources directly from Maileroo here.
🔥 Get ready to build!
To make your life easier when you build, it’s good to get some practical stuff out the way first. Follow these steps so you’re ready to build:
- Sign up for your account with Maileroo
Time to Cook 👩🍳
- Read through this lesson and the further resources to learn about transactional emails.
- Follow this step-by-step guide if you have transactional emails that you’d like to deliver via your own domain.
That’s a wrap, we hope you found this lesson helpful!
- If you have any questions, feel free to reach out.
- Want to learn NoCode? Join #100DaysOfNoCode for free.
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