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Hello there!! 👋
Today you’ll learn how to track your website visitors using Simple Analytics and start analyzing your website data using AI.
Let’s go 📈
Today’s Task📝
🧱 Project: Track & Analyze Your Website Visitors
⏲️ Estimated time: 15 minutes
🛠️ Tools: Simple Analytics
Context📄
Website and app data is used to help better understand your audience and your website, ultimately as a way to gather business intelligence. With this intelligence, you’re able to make data-informed decisions about your business, website and marketing.
Google Analytics is the world's leading web analytics platform, but there are also several analytics alternatives offering similar functionality such as:
- Measuring website traffic, interactions and conversions
- Identifying audience trends
- Spotting potential UX issues
With Google Analytics being a free, comprehensive analytics solution, it begs the question, “Why should I consider an alternative?”
One of the primary areas of concern for some users is privacy, with potential issues related to Google’s use of data for advertising purposes and their adherence to location-specific privacy laws.
For more on this topic, here are some useful resources to review:
By the end of this lesson, using Simple Analytics, you will be able to:
- Track your website visitors
- Analyze your website data with AI
Let's Prep 🥗
What's Simple Analytics?
Simple Analytics is an easy-to-use, privacy-friendly analytics solution that allows you to track website visitors and analyze your website data.
It's a popular alternative to Google Analytics that lets you track important website events and conversions without collecting personal visitor data.
Not only does Simple Analytics offer an alternative to Google Analytics, but it offers a new way to analyze data through its OpenAI integration. If you’re tired of endlessly scrolling through reports or trying to crunch data in spreadsheets, you’re now able to get answers to your most pressing performance questions almost instantly.
🚨IMPORTANT🚨
Today’s lesson requires you to have a website that you have permission to track. The method of implementation you choose will depend on the website technology you use. This is covered during the onboarding process, but you can also view website installation guides for a variety of popular platforms here.
🔥 Get ready to build!
To make your life easier when you build, it’s good to get some practical stuff out the way first. Follow these steps so you’re ready to build:
- Sign up for Simple Analytics here
Time to Cook 👩🍳
- Sign up for your Simple Analytics account here.
- Follow this step-by-step lesson guide to install Simple Analytics.
That’s a wrap, we hope you found this lesson helpful!
- If you have any questions, feel free to reach out.
- Want to learn NoCode? Join #100DaysOfNoCode for free.
- Want to learn AI skills? Join #100DaysOfAI for free.
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