Rita Chan

Rita Chan

2024
#100DaysofAi
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Hey 👋 I’m Rita, a curious Product Marketer with 15+ years in B2B SaaS! I’m passionate about bite-sized learning and how AI fuels impactful strategies for sales, marketing, and product.

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Projects

AI-Powered Marketing: Campaign Strategy and Asset Creation for Generalist World

AI-Powered Marketing: Campaign Strategy and Asset Creation for Generalist World

Marketing Strategy and Execution in Hours, Not Days! Project Objective: This campaign empowers Generalist World (GW) to reshape career narratives, championing multi-disciplinary professionals and challenging the "jack of all trades" stereotype. Our objective is to position GW as the go-to platform for generalists seeking recognition, resources, and a supportive community for their diverse career journeys. Integrating AI and Product Marketing Expertise: Leveraging AI tools like Perplexity, Exa, ChatGPT, AdCreative, OpusClip, and Canva, I conducted comprehensive market research and developed high-impact marketing assets tailored specifically to GW’s audience. This involved analyzing career trends, mapping audience insights, and assessing competitive landscapes, which informed the creation of precise persona profiles, brand voice guidelines, compelling positioning statements, and robust campaign assets. Drawing on my expertise in product marketing, I crafted a streamlined distribution strategy designed to captivate and engage multi-faceted professionals, fully supporting GW’s mission to inspire and elevate the generalist community. Check out my AI portfolio, showcasing this and other projects, here: https://rcs.notion.site/Welcome-to-my-100-Days-of-AI-Journey-110648ba4395803983aecbd54759e0cb?pvs=4

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