“We bought ChatGPT Enterprise but nobody's really using it”
A handful of people figured it out. Everyone else tried it once, got a mediocre result, and went back to how they've always worked.
Transform your team’s AI capability at scale. In 15 days.
15 Days of AI is a structured daily programme that builds real capability across your organisation. Not more content. Lasting behaviour change. Deploy to 10 people or 10,000 - in days, not months.
Proven with teams at
Your team has AI tools. They haven't changed how they work.
You invested in ChatGPT Enterprise, Copilot, or Gemini. Most of your team opened it, got a mediocre result, and went back to how they've always worked. You've tried workshops. You've given them LinkedIn Learning. The story is always the same: a small core of enthusiasts and a long tail of people who haven't changed anything. The gap is behaviour change at scale.
15 minutes a day. 15 days. Real behaviour change.
Structured daily programme designed to build real AI capability across your team. A daily practice that changes how your people actually work.
Practical
Learn by doing, not watching.
Every day, your team applies AI to an actual work task - drafting, analysing, building, deciding. They learn frameworks that work across any AI tool.
Social
Capability spreads through teams
Your team shares what they've built in Slack or Teams. Champions emerge. Sceptics see colleagues getting real results and start to engage. Visible adoption compounds.
Habitual
15 minutes builds a new way of working.
Short enough to fit any workday. Consistent enough to build muscle memory. By Day 15, using AI isn't a special event - it's just how your team works.
The real problem
Your team is using AI. They haven't changed how they work.
Look closer and they're doing the same things, slightly faster. AI isn't another SaaS tool, it's a fundamental shift in how work gets done. Most teams are sleepwalking through it.
“We've done workshops but nothing stuck”
One ChatGPT session here, one Gemini session there. Inspiration spiked for a week and flatlined. One-offs create awareness, not habits.
“We have a few power users but most people are stuck”
A small core gets it. Everyone else is using AI at 1% of its capability — and the gap is widening every month. Capability can't live in five people's heads.
“We can't prove any of this is working”
Leadership wants to know if the spend is paying off. You don't have the data, because nothing you've tried actually measures whether people got better. You've measured attendance, not impact.
How It Works
From sign-up to results in three weeks
We set it up for you
Share a link. That's it. No IT tickets, no LMS integration, no login credentials. One click and your team is in. We handle the Slack/Teams channel setup and the daily delivery schedule. Zero friction for the learner, zero work for IT.
Your team learns by doing
Every day for 15 days, your team gets a focused lesson. Fifteen minutes of hands-on practice - applying AI to real tasks. They share their work with colleagues, see what others are building, and build confidence through doing. Frameworks like CRISP and COPE give your team a repeatable approach that works with any AI tool.
You see the impact
Progress reports show who's engaged, what they're building, and how capability is developing across the team. Pre and post assessments measure actual proficiency movement. Export the data. Share it with your board. Use it in performance conversations.
Not another AI training that gets ignored
Behaviour change, not content delivery
Every lesson involves a real task. Every task builds a real skill. Your team practises with AI daily, building capability through doing. That's why our engagement rates are 6x the industry average.
Tool-agnostic and principle-first
Your team uses ChatGPT. Or Copilot. Or Claude. Or all three. We teach the thinking behind effective AI use - framing tasks, giving context, evaluating outputs - so the skills transfer to whatever tool comes next.
Measurable from day one
Pre and post assessments show actual capability movement, not just completion rates or attendance numbers.
Designed for the sceptics
Every lesson is designed to deliver an unmistakable aha moment - even for the person who thinks AI is overhyped.
Case study
From 'Sporadic' to 'Systematic' in 3 Weeks.
BCG's People Team needed to move beyond surface-level AI experimentation. The 15 Days of AI challenge drove measurable behavior change across 122 HR leaders driving mindset shifts and empowering them to drive impact.
122
Enrolled
88% activated, 0 unsubscribes
86%
Power users by Day 15
Up from 49% at start. +37 percentage point shift.
67%
Began building with AI
48% created 5+ artifacts. 10x industry application rate
1,423
Real AI work outputs
Applied to actual HR workflows from Day 1
27
AI champions identified
Ready for advanced training & peer coaching
One price. Complete capability building. No ongoing commitment.
15 Days
$100
per person
- 15 days of structured, hands-on AI lessons
- Slack or Teams channel setup and integration
- Pre and post AIQ proficiency assessments
- Progress reporting and engagement data
- Dedicated support throughout the programme
- Framework resources (CRISP, COPE) for ongoing use
- Volume discounts for larger teams
Questions we hear on every call
What Leaders Are Saying
Join thousands of leaders who've transformed themselves and their teams
Global Learning Experience Design Director @ BCG
“The last 15 days have been an incredibly impactful AI learning journey. From sharpening how we prompt AI, to saving real hours on everyday work, to building tools and visuals we can actually use — this experience genuinely changed how I think about working with AI.”
Learning Strategist @ Headway
“I'm just heading back from the AI Summit, and I can totally say that your learning path is the most cutting-edge and hands-on thing we could find.”
AI Policy Advisor @ UK Skills England
“100 School is one of the companies delivering AI training in the right way.”
Head of Learning Design and Development @ Meta
“The lessons are multidimensional – even if you're already doing that activity daily, you get value from digesting the skill set and internalizing the mindset.”
Talent & Learning Director @ HiBob
“Thank you so much for the ongoing partnership. It's amazing working with you and the 100 School team. The feedback has been incredible!”
Senior Content Marketing Manager @ Lucanet
“AI is so much more than I realised. Beyond content generation and editing, it serves as a solid strategic partner that enables me to make more thoughtful, well-considered decisions, develop stronger problem-solving strategies, and become aware of blind spots.”
Your team already has the tools. Give them the skills.
A 30-minute call with Max. No pitch deck. Just an honest conversation about where your team is and what would actually help.
