70.1%
Shifted Perspective
7 in 10 participants changed how they think about AI — from passive curiosity to active capability.

Atolls needed analysts and programme leads to use AI consistently across research and delivery. This placeholder narrative mirrors the BCG case study structure so you can drop in final outcomes, participant numbers, and quotes.
Case study
70.1%
Shifted Perspective
7 in 10 participants changed how they think about AI — from passive curiosity to active capability.
50.1%
Began Building Daily
Half the company started creating with AI as part of their regular work. Not watching tutorials. Building.
320
Employees Signed Up
Voluntary, company-wide initiative. No mandate. No incentive. Pure pull.
21
Champions Identified
Three tiers of AI champions emerged — ready to lead the next wave of adoption internally.
58.1%
Email Open Rate
2.8x the B2B industry average (21%). People showed up, day after day.
99.4%
Retention
Only 2 of 319 participants left the programme. Industry norm is 20-30% dropout.
How teams experienced the programme in practice.

Global Learning Experience Design Director @ BCG
“The last 15 days have been an incredibly impactful AI learning journey. From sharpening how we prompt AI, to saving real hours on everyday work, to building tools and visuals we can actually use — this experience genuinely changed how I think about working with AI.”


Learning Strategist @ Headway
“I'm just heading back from the AI Summit, and I can totally say that your learning path is the most cutting-edge and hands-on thing we could find.”

AI Policy Advisor @ UK Skills England
“100 School is one of the companies delivering AI training in the right way.”

Head of Learning Design and Development @ Meta
“The lessons are multidimensional – even if you're already doing that activity daily, you get value from digesting the skill set and internalizing the mindset.”

Talent & Learning Director @ HiBob
“Thank you so much for the ongoing partnership. It's amazing working with you and the 100 School team. The feedback has been incredible!”

Senior Content Marketing Manager @ Lucanet
“AI is so much more than I realised. Beyond content generation and editing, it serves as a solid strategic partner that enables me to make more thoughtful, well-considered decisions, develop stronger problem-solving strategies, and become aware of blind spots.”
Download the full case and/or book a 30-minute call with our founder Max. No pitch deck. Just an honest conversation about where your team is and what would help.

A 30-minute call with Max. No pitch deck. Just an honest conversation about where your team is and what would help.